The problem with programmatic ads

 

It all started when The Times ran a story highlighting a mid-roll ad for L’Oréal smack dab in the middle of a “hate-filled sermon” a couple weeks ago.

Then Alphabet stock took a 3% tumble, as they and other big brands started pulling their ads off YouTube after finding their logo next to “unsavory” content.

This year, internet advertising around the world is set to pass TV ads for the first time ever and Google has built a massive business on the back of metrics like “reach” and “impressions.”

But apparently, everyone was so obsessed with these metrics, they never asked the basic question,“Where are you actually showing my stuff?”
So now it’s all coming under question

JPMorgan Chase, one of the companies rethinking their ad strategy, narrowed down their whitelist (approved websites) from 400k websites to around 5k.

And if you were picturing a fancy algorithm instantly narrowing the list, think again. They started with the 12k sites (of 400k) that ever recorded a click. Then, an intern manually visited each of them one by one and cut another 7k.

Apart from realizing they should give that intern a raise, Chase also saw almost zero change in overall ad performance.
What? How is that possible?

The claim is that ad tech companies use garbage impressions to artificially adjust the conversion rate to a point where it’s clearly better than the alternatives (print, radio, TV) but still low enough to exhaust ad budgets.

Google gets paid more the more ads are shown — even if only 1% of the placements actually convert. So even though you’re looking for 1,000 people to buy your product, they’re still going to show your ads to 99,000.
But things could be changing

If this unrest continues, we may see a digital enlightenment period, where brands manually control their spend without reliance on programmatic (e.g., algorithms and stuff).

The result? No shampoo ads next to hate speech, more money for the “good” part of the internet, less money for the long tail (the “bad” internet), and fewer days of fresh, line-caught Alaskan salmon at Google’s cafeteria.

Money from Mobile

How to make more money with your website on mobile devices

Did you know having a mobile-friendly website increases the chance of the costumer buying your product buy more than 50%! In fact, around one third of ALL PURCHASES are made on mobile.

That means in order to get more customers MAKE SURE you provide the best mobile experience for your users. Here are some tips you might like:

  1. Make sure your site is responsive
  2. Make sure you website loads as fast (or faster) on mobile
  3. Simplify your checkout page
  4. Make a mobile app (it might not do too much but it wouldn’t be a bad idea)

Now go ahead make these changes to your website sit back and see the results.

How To Make Money In Mobile Marketing

There are so many choices when starting a mobile marketing plan that you might not know where to begin. The ideas discussed below were selected to help you become smarter at using mobile marketing tools for your business.

Your mobile marketing campaign will not get very far if it doesn’t take your target demographic’s interests into perspective.

Mobile content should be brief and easily understood. They need easily understand and absorb the message that you want to convey.

It can be hard to make a mobile website that is attractive. It is best to hire a professional website designer with experience in mobile websites.

Wait for the results  on your first mobile marketing campaign before beginning a second one.

The most successful mobile marketing strategies implement changes gradually.You should operate this approach for your company. Use everything you have access to.

Although many mobile users actively send text messages and use their phones to check their email, most people haven’t got a clue what they mean.If people can’t figure out what you’re trying to tell them, the message is not likely to win you any sales.

You may find people telling you to go away or telling you they want more, but keep in mind that any information from a consumer should be treated as valuable input.

Make sure that your mobile marketing ad to send on and they perhaps they will.

While mobile marketing is an effective way to connect with your customers, it needs to have the capability of working on multiple platforms. If not, you could lose customers due to technical issues.

Use A/B testing on your mobile version of landing page.You can progress with your mobile campaign with the best landing page.

If you decide to incorporate SMS messaging as part of your mobile marketing campaign, be sure that you are honest about how many texts you will be sending out, and have an easy way to opt-out. If using SMS, it can be detrimental because of the integrated ties that mobile device release systems use. It can seem like it’s invading peoples’ privacy.This honesty will go a long way to build up your brand.

As you can see, most mobile marketing techniques share some fundamentals. They differ based on their technology and application. Do some research and use your common sense in choosing the most ideal approaches for your business, your budget and yourself.

The Best Marketing Tips of 2017

The Best Marketing Tips of 2017

Before you do anything else you should start off by researching your competition. You need to know what prices, products, guarantees you are up against so you can beat them in as many categories as possible. One thing that I have seen personally over the years is that business owners/directors often assume that they are beating their competitor when really the are pretty average and in some cases worse. So again make sure you ALWAYS, ALWAYS, ALWAYS, scout your competition before you do anything else.

 

When it comes down to using a web marketing company they will emphasize using essential services and strategies to ensure you achieve online success in the long run. Managing your own online marketing campaign may be a daunting and time consuming process, but if you make use of a specialist company you can save yourself valuable time and energy, as well as resources moving forward.

There are a numerous web marketing tips you should be focusing on if you have chosen to manage your own campaign for now. As your business grows and you don’t have the time to focus daily on your online marketing, then it’s time to hand your project over to a professional who can help you boost your brand, increase your web traffic and help you improve online revenue.

The First Essential Factor that any web marketing company will tell you as the number one key for success is to know your market, your product, your viewers and lastly to get to know your competitors. You want to pay attention to this in everything you do from your website design to the online marketing that you choose to do, whether it’s ppc (pay per click) advertising, social media advertising or both.

Next, you will want to set yourself goals. Setting goals are essential to monitor your progress and ensure that your efforts are meeting your unique online needs. You should keep your goals realistic, from increasing your ranking to growing your followers on social media to setting up a blog or increasing your brand using pay per click advertising. There are so many things to remember and so many different goals to set and if you don’t have online marketing experience, you may find that an internet marketing company is the best choice to help you grow your business online in the long run.

And lastly, make sure to always give yourself a marketing budget. You will be pleased you did. Your budget should be set if you are using an internet marketing company to identify how much you can spend with them each month. It is easier if the company you choose has set packages to take advantage of, so you can ensure your budget remains the same on a monthly basis. If you are considering pay per click advertising, set a daily budget, so that you only pay for the leads generated as a result up to a set amount, so that you are sure to not exceed your budget at any time.

5 Warning Signs that you are getting less Conversions

Getting more conversions is an important thing if you are promoting something online. We all plan to increase our conversions in our own ways. But not every marketer plans how to deal with situations when your conversions are going down.

Conversion doesn’t always mean that you have to sell some product or some services, it also means you have to get some data from your target audience and this data can be anything including emails, phone numbers that you could later use in your marketing campaigns.

But have you wondered when you should start worrying about getting less conversions?

While you might have read many other posts that provide you tips to increase your conversions, there aren’t many post that might be able to help you in identifying situations when your conversions are going down.

In this post I am going to share 5 warning signs that might lead to your campaign going into waste if you don’t act on them when the time is right.

Without any further ado, let’s get right into it!

Your website’s bounce rate is going up!

Bounce Rate is a term that refers to the percentage of people leaving the website immediately after viewing just one page in a visit. The lesser the percentage is, the better and more comfortable the user feels on your web page.

High bounce rate can be a result of a lot of things. It can be your server being slow to respond, it can be the look of your webpage, it can be the number of ads that can be annoying to the users or it can be a simple fact that the content on your website doesn’t appeal to your users.

You can take some measures like changing your servers, looks of your website and even reducing the number of ads you show in order to reduce bounce rate.

You are getting less sign-ups for your services

Online businesses rely on user accounts to gather data about their users so that they would be able to sell them their services. But you might get less number of sign-ups because it might be hard for your users to sign-up on your website.

You can easily fix this by using a service that allows your users to sign-up easily. Services like LoginRadius.com work in an amazing way when it comes to making the sign-up and login process easy for the user. They use the concept of social media login as well as customer registration and apply them to make it easier for the users to sign-up and login to your websites.

 

They pull the data from the social media sites like Facebook, Google etc. and allow the users to sign-in using their social media accounts which just takes a few clicks instead of filling up a long boring form.

This results in a better user accumulation and data collection.

You are getting views, visitors but not conversions

Traffic matters a lot but it is up to you to find a way to convert the traffic. You need to target different type of audience for different types of campaigns. Social media is one of the biggest sources of traffic across the websites nowadays so it is important to see how your users are interacting with your website.

Services like social analytic will help you analyze the behavior of users on your websites. You don’t need to buy social analytic in a different package. You actually get it included when you get a plan for social sign-on on your website.

Your content is not reaching the target audience

It is important for your sales pitch to reach your target audience and just relying on search engines is an old technique now. People like to use social media sites to their advantage and use viral marketing to get more audience.

 

So, make sure that you use techniques like locking content for users. They can get the content they are looking for by just performing a social media action like tweeting, liking or giving a +1.

Your traffic is decreasing day by day

A good marketing campaign needs constant traffic till the last day of the campaign. You cannot have a successful campaign unless there is a constant flow of traffic to the main page where conversion happens.

 

Use techniques like SEO, SMO and even sending Press Releases in order to make some noise about your campaigns. The more traffic you have, the better chances of conversion there will be.

Also Check: How to improve website traffic after publishing a post

Verdict

Good campaigns require proper attention so that they convert better and give you good results constantly. Making sure everything with your campaign is right is your own responsibility. In this post we have mentioned just five such warning signs that you should regularly check for when you are running a campaign. Make sure you take care of all these points and more. Let your imaginations run wild and have a great converting campaign!