Normal humans make about 35k decisions on a typical day — and whether or not they’re good ones depends a lot on what our stomachs say.
You’re probably familiar with the idea of “decision fatigue” — the idea that each decision we make pulls from a single, limited pool of energy. But, how big of a pool we start from, and how fast we drain it, is impacted by a bunch of factors.
And recognizing when our “decision tank” is running low is crucial to making good judgments. AKA, not yelling at Sven, the intern, for bringing you a latte with 2% milk instead of soy.
HALT in the name of Sven
Human behavior expert Melody Wilding suggests using the “HALT system” to ask yourself whether or not you’re in any condition to make a rational decision.
The method boils down to taking stock of a few basic needs and asking yourself whether you’re:
Hungry: “Hanger” is real. Low blood sugar can make you feel anxious and cranky (take, for example, a study which found that judges ruled more harshly right before lunch). So before you scald someone with a boiling hot latte, grab a cheese stick.
Angry: If you’re actually experiencing non-food related anger, research shows that “venting” has “virtually no benefits,” and can actually increase negative feelings. Wilding suggests journaling or meditating to re-center. Dear diary, I hate Sven…
Lonely: Humans are social by nature, and turns out, the warmth of your laptop isn’t a replacement for human touch. If you find yourself spiraling, phone-a-friend, or take a break to grab coffee with a coworker.
Tired: Fun fact, going through life in a state of perpetual exhaustion isn’t sustainable. Having good “sleep hygiene,” (a nightly bedtime routine) is just as important as brushing your teeth.
HALT — It’s pretty simple stuff. And your interns will thank you.
It all started when The Times ran a story highlighting a mid-roll ad for L’Oréal smack dab in the middle of a “hate-filled sermon” a couple weeks ago.
Then Alphabet stock took a 3% tumble, as they and other big brands started pulling their ads off YouTube after finding their logo next to “unsavory” content.
This year, internet advertising around the world is set to pass TV ads for the first time ever and Google has built a massive business on the back of metrics like “reach” and “impressions.”
But apparently, everyone was so obsessed with these metrics, they never asked the basic question,“Where are you actually showing my stuff?”
So now it’s all coming under question
JPMorgan Chase, one of the companies rethinking their ad strategy, narrowed down their whitelist (approved websites) from 400k websites to around 5k.
And if you were picturing a fancy algorithm instantly narrowing the list, think again. They started with the 12k sites (of 400k) that ever recorded a click. Then, an intern manually visited each of them one by one and cut another 7k.
Apart from realizing they should give that intern a raise, Chase also saw almost zero change in overall ad performance.
What? How is that possible?
The claim is that ad tech companies use garbage impressions to artificially adjust the conversion rate to a point where it’s clearly better than the alternatives (print, radio, TV) but still low enough to exhaust ad budgets.
Google gets paid more the more ads are shown — even if only 1% of the placements actually convert. So even though you’re looking for 1,000 people to buy your product, they’re still going to show your ads to 99,000.
But things could be changing
If this unrest continues, we may see a digital enlightenment period, where brands manually control their spend without reliance on programmatic (e.g., algorithms and stuff).
The result? No shampoo ads next to hate speech, more money for the “good” part of the internet, less money for the long tail (the “bad” internet), and fewer days of fresh, line-caught Alaskan salmon at Google’s cafeteria.
It’s not often 2 rival companies take a step back, consider what’s best for their collective customer base, and decide to tag-team the future hand-in-hand.
But that’s pretty much happened yesterday when Rover acquired DogVacay, the #1 and #2 companies in the dog-sitting space, respectively, in an all-stock deal.
The new entity will operate under the Rover name and, unsurprisingly, Rover CEO Aaron Easterly will be the man in charge.
Honestly, it’s a smart move
They both do pretty much the same thing (think: Airbnb for dog boarding and walking), they both raised a bunch of money from top investors ($138m total), and they’re both doing exceptionally well ($150m in combined bookings).
Instead of competing head-to-head for the foreseeable future, joining forces lets them play to each other’s strengths and focus entirely on doing what they do best — solving annoying problems for pet owners.
For example, Rover grew 9x faster over the past 3 years, but DogVacay makes more money per host.
The riches are in the niches
Easterly’s hinted in the past that they’re planning on an IPO, and they’re now the clear leader in a $15B pet care industry. Not too shabby for taking Fido on walks and asking “who’s a good boy??”
But seriously, it’s easy to forget how much opportunity there is on the fringes.
Speaking of which cats.com is available and up for auction. For a cool $1m, you could start the big cat-sitting startup.
How to make more money with your website on mobile devices
Did you know having a mobile-friendly website increases the chance of the costumer buying your product buy more than 50%! In fact, around one third of ALL PURCHASES are made on mobile.
That means in order to get more customers MAKE SURE you provide the best mobile experience for your users. Here are some tips you might like:
- Make sure your site is responsive
- Make sure you website loads as fast (or faster) on mobile
- Simplify your checkout page
- Make a mobile app (it might not do too much but it wouldn’t be a bad idea)
Now go ahead make these changes to your website sit back and see the results.
How To Make Money In Mobile Marketing
There are so many choices when starting a mobile marketing plan that you might not know where to begin. The ideas discussed below were selected to help you become smarter at using mobile marketing tools for your business.
Your mobile marketing campaign will not get very far if it doesn’t take your target demographic’s interests into perspective.
Mobile content should be brief and easily understood. They need easily understand and absorb the message that you want to convey.
It can be hard to make a mobile website that is attractive. It is best to hire a professional website designer with experience in mobile websites.
Wait for the results on your first mobile marketing campaign before beginning a second one.
The most successful mobile marketing strategies implement changes gradually.You should operate this approach for your company. Use everything you have access to.
Although many mobile users actively send text messages and use their phones to check their email, most people haven’t got a clue what they mean.If people can’t figure out what you’re trying to tell them, the message is not likely to win you any sales.
You may find people telling you to go away or telling you they want more, but keep in mind that any information from a consumer should be treated as valuable input.
Make sure that your mobile marketing ad to send on and they perhaps they will.
While mobile marketing is an effective way to connect with your customers, it needs to have the capability of working on multiple platforms. If not, you could lose customers due to technical issues.
Use A/B testing on your mobile version of landing page.You can progress with your mobile campaign with the best landing page.
If you decide to incorporate SMS messaging as part of your mobile marketing campaign, be sure that you are honest about how many texts you will be sending out, and have an easy way to opt-out. If using SMS, it can be detrimental because of the integrated ties that mobile device release systems use. It can seem like it’s invading peoples’ privacy.This honesty will go a long way to build up your brand.
As you can see, most mobile marketing techniques share some fundamentals. They differ based on their technology and application. Do some research and use your common sense in choosing the most ideal approaches for your business, your budget and yourself.
The Best Marketing Tips of 2017
Before you do anything else you should start off by researching your competition. You need to know what prices, products, guarantees you are up against so you can beat them in as many categories as possible. One thing that I have seen personally over the years is that business owners/directors often assume that they are beating their competitor when really the are pretty average and in some cases worse. So again make sure you ALWAYS, ALWAYS, ALWAYS, scout your competition before you do anything else.
When it comes down to using a web marketing company they will emphasize using essential services and strategies to ensure you achieve online success in the long run. Managing your own online marketing campaign may be a daunting and time consuming process, but if you make use of a specialist company you can save yourself valuable time and energy, as well as resources moving forward.
There are a numerous web marketing tips you should be focusing on if you have chosen to manage your own campaign for now. As your business grows and you don’t have the time to focus daily on your online marketing, then it’s time to hand your project over to a professional who can help you boost your brand, increase your web traffic and help you improve online revenue.
The First Essential Factor that any web marketing company will tell you as the number one key for success is to know your market, your product, your viewers and lastly to get to know your competitors. You want to pay attention to this in everything you do from your website design to the online marketing that you choose to do, whether it’s ppc (pay per click) advertising, social media advertising or both.
Next, you will want to set yourself goals. Setting goals are essential to monitor your progress and ensure that your efforts are meeting your unique online needs. You should keep your goals realistic, from increasing your ranking to growing your followers on social media to setting up a blog or increasing your brand using pay per click advertising. There are so many things to remember and so many different goals to set and if you don’t have online marketing experience, you may find that an internet marketing company is the best choice to help you grow your business online in the long run.
And lastly, make sure to always give yourself a marketing budget. You will be pleased you did. Your budget should be set if you are using an internet marketing company to identify how much you can spend with them each month. It is easier if the company you choose has set packages to take advantage of, so you can ensure your budget remains the same on a monthly basis. If you are considering pay per click advertising, set a daily budget, so that you only pay for the leads generated as a result up to a set amount, so that you are sure to not exceed your budget at any time.
When managing a small low-budget business the key is to have EMPLOYEE LOYALTY which basically means DO NOT give your employees a reason to be mad at you because you don’t have the time or budget to deal with this mess. All you really have to do is KEEP YOUR CO-WORKERS HAPPY because honestly, the key to a successful business is to have good franchise morale.
What To Consider When Buying A New Car
It is fun to buy a new car for many reasons. Just the idea of choosing a new vehicle to drive and how it will smell and drive is exciting. People have reasons for choosing the cars that they do. Some may only have a certain amount of cash so their options are limited but there are still reasons why they choose the make and model.
Power: How much power do you want? Are you looking for a vehicle that will get you to where you are heading to fast with a charged V8 engine? Or do you want dependable and reliable with a 4 liter engine. The power you want is not available in almost all cars.
Price: The more features you get on a car the more expensive it will be. Many people want a certain model car and will sacrifice the features for the brand. Then other will only look for the car within their budget and get the best car with the most features for their money.
Seats: Enough seats for a family will be a factor when searching for a new vehicle for many. Others do not care if they are single and will look for something whether it has two seats or seven. Others use their cars for other purposes, such as a surfboard, and their car needs to accommodate their hobbies.
Rating: The rating of a vehicle’s safety is a determinate for many people. They will only choose a car if it one of top rated cars for safety. It can also be a make or break factor if they are deciding between two different vehicles.
For many the rating of customer service they receive makes a difference too. If someone bought a car from someone and it was a good process they are more likely to develop a relationship with them and buy from them again. They will also recommend them to others. For each and every reason the bottom line is that it is exciting to buy a new car.
Stand out from the others in your situation and get advice that works!
Most of us are blessed with amazing set of intelligence and memory power to recollect every incident in very minute details. People often get amazed by seeing people’s memory power and often claim them to be the blessed ones. But recent set of studies related to Neuro Plasticity revealed that anyone can work on his memory power and increase the same significantly with his consistent efforts. It’s set of discipline that one puts himself in to manure his remembrance power.
Tips to Improve your remembering power
All we need to do is to follow some simple tips wholeheartedly and religiously. Those simple tips are as follows:
- Bring Mindfulness In Life: Person don’t remember any detail of things and keeps forgetting to do list mainly because he is not mindful of his acts. Distraction is what this technology driven world brings in which makes it very difficult for a person to stay aware of this present moment. He keeps living in past, regretting what have happened and keep building plans for the future. In doing so he loses the sense of focus from this present moment and because of this his mind doesn’t capture what is happening now and makes a person forget things often. People can practise mindfulness meditation at least 20 minutes a day to strengthen their awareness in the present moment. In doing they will gain good focus of task in hand and will function efficiently.
- Take Enough of Sleep: Our brain and its circuitry properly stores information when we are at sleep. In sleep our brain rejuvenates itself and nourishes every neural pathway to function well. It is found in research that person with good memory have tendency to get good deep sleep. So do take ample of deep sleep to make your mind sharper.
- Eat Right Memory Diet: There are foods which enhance functioning of the brain and makes brain work in more efficient manner. Foods like Almonds, Nuts, Vitamin-C enriched food etc. makes brain more alert and sharp. So people should make that food part of their diet and also they should stay away from junk and frozen foods which makes brain dizzy and dull.
- Take Notes: Proper notes taking habit helps brain to recollect the sequence of events more easily. So person who aspires to improve their memory should make a habit of writing things down often to have brain hardcode everything.
- Avoid Multitasking: Brain loses its ability to work or function when it has been put in the circumstance where he is propelled to do more than one task at any point of time. Involving brain in parallel tasks loses its capability to record each set of event independently and makes brain freak out and register events randomly. As it is innate capability of the human brain to do one task at any point of time so if person is involves him in multi-tasking, than he himself is challenging brain to function smoothly. So habits like watching T.V while eating food, listening to music while working, talking to someone while driving is all the examples of the activity which distracts the brain and makes its memory power weak.
Back in December, you may remember us talking a bit about Amazon Go, a grocery store concept that uses cameras and sensors to track what customers pick up. So ideally, instead of waiting behind someone buying 60 cans of cat food, you could just walk out and get charged automatically.
The whole “facial recognition” thing seem like overkill? Well, we thought so too. And apparently, they’re having trouble getting it all to work properly, postponing their planned launch from the end of this month to some unknown future date.
But, less than 24 hours after releasing that self-defeating statement, the largest river in the world announced their next grocery store business model, grocery pickup. Fishy timing, great PR move.
They’re calling it AmazonFresh Pickup
It all started with straight up grocery delivery (AmazonFresh), then the cashier-less shoplifter haven (Amazon Go), and now their next big thing: Ordering online, driving to the store, and having someone put the groceries into your car (AmazonFresh Pickup).
This idea of “click-and-collect” has been popular in the UK for years and Walmart launched the same thing last June in a handful of stores.
For now, Amazon’s going to try it with 2 locations in Seattle, making it available exclusively for employees now, and eventually opening it up Prime members.
Seems like they’re grasping at candy straws
And for good reason. According to Morgan Stanley Research, the average US household spends about $107 a week on groceries or $5,500 annually.
That’s more than double what the average Prime member spends on Amazon per year ($2,500) and 10x what non-members spend.
Do a little mental math, and it’s clear that if Amazon can make serious headway in the grocery biz, they’re going to make — carry the 2, divide the square root — a boatload of money.
For the time being, however, it’s up to us to decide which of these new ways of buying kombucha and eggs is going to stick. Let’s just hope it’s not drone delivery.